American Experience
American Experience
Mr. Sears' Catalogue #S02E07
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
Episode 7 of Season 2 from American Experience — available to stream in HD on any device.
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